ISO 20252:2019
International Standard
Current Edition
·
Approved on
11 February 2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
ISO 20252:2019 Files
English
66 Pages
Current Edition
OMR
100.56
ISO 20252:2019 Scope
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
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