ISO 10668:2010

International Standard   Current Edition · Approved on 13 August 2010

Brand valuation — Requirements for monetary brand valuation

ISO 10668:2010 Files

English 11 Pages
Current Edition
31.34 OMR

ISO 10668:2010 Scope

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

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