This document provides background information and a validated methodology for optical reflection measurements for flat direct view electronic displays. This document includes calculation methods for using measured reflection coefficients to predict display performance in specific indoor and outdoor ambient illumination conditions.

This document demonstrates optical measurements of electrophoretic displays (EPDs), as a reflective electronic visual display technology; many methods are also applicable to other appropriate reflective and emissive displays. This document does not include a methodology for ergonomics evaluation.