This document provides requirements and guidance for the effective planning, design, and development of instructional videos for information technology systems, products, and services. This document includes the use of video, interactive video or hypervideo, animation, and virtual or augmented reality to explain how to use software and systems including hardware. This document covers both standalone videos and the use of video segments in larger information products. This document specifies content elements, structure, and use of media, including music, narration, captions, titles, subtitles, and graphics.

This document does not include specifications of output media formats, content management for videos, or archiving. This document does not cover learning technology systems for recording and administering training programs.

This document is applicable to instructional video developers, including a variety of specialists, such as:

• information architects who plan the structure and format of information products;
• user experience specialists, customer experience specialists and business analysts who identify the tasks that the intended users can perform;
• reviewers or testers of instructional videos;
• graphic designers with expertise in electronic media;
• experts who design the usage and presentation of the system or service.

This document is also a reference for those with other roles and interests in the process of developing instructional videos.